Cell Phone Industry Draws Most BBB Complaints
The cell phone industry drew the most North American consumer complaints in 2009, according to the Better Business Bureau (BBB). (more…)
View ArticleMotorola Dominates Mobile Subscribers
Motorola led all mobile OEMs with a 22.9% subscriber share in the three months ending January 2010, according to comScore. (more…)
View ArticleTop 10 Video, Multimedia Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAmericans Smoke Less, Gain Weight
Americans smoked less but continued gaining weight during the last five years, according to the annual Harris Poll on key health risks. (more…)
View ArticleShopping Core Social Activity for Teen Girls
Shopping is a core social activity for teen girls, who also carefully evaluate price and brand before making a purchase. These are some of the key findings from “The Teenage Girl as Consumer and...
View ArticleMobile Marketing Popularity Rapidly Grows
Mobile marketing is steadily progressing toward much greater significance, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleMicrosoft Search Growth Slows
Following strong Bing-fueled growth in January 2010, Microsoft Sites only registered 0.2-percentage-point search market share growth last month, according to comScore qSearch data. (more…)
View ArticleTop 10 Social Networking Websites & Forums – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended March 12, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleMinority Growth Represents Marketing Opportunity
The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company. (more…)
View ArticleConsumers Hear Differences in Male, Female Voices
Marketers trying to find the right voice for an advertisement should match the gender of the voice to the ad’s tone, according to a new Adweek Media/Harris Poll. (more…)
View ArticleAlmost Half of Marketers Use SocNets
Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleTop 10 Broadcast Media Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSt. Patrick’s Day Set to Be Greener in 2010
American consumers are feeling more festive about St. Patrick’s Day this year than they did last year, according to the results of a recent National Retail Federation (NRF) survey conducted by...
View ArticleMulticultural Ad Spending Declines Less than General Market
Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. (more…)
View ArticleTop 10 Sports Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumers Don’t Strongly Identify with Brands
Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to global video interviews conducted by consumer insights...
View ArticleVideo Dominates Rich Media Investments
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. (more…)
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