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Google’s Total Ad Server Market Share at 57%

Google’s Ad Sense and Google-owned DoubleClick together now account for 57% of total ad server market share, while both Microsoft and Yahoo lost significant share since March and together make up only...

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One in Five Teens Sends Sexually Explicit Images

One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they have electronically sent, or posted online, nude or semi-nude photographic or video images of...

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Top 10 Site Genres by Image-Based Impressions – November 2008

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...

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Top 10 Map Websites – November 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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One In Four Boomers Plans Move to New Home

One in four Baby Boom generation households (26%) expects a future move from their current home, with most reporting they will seek a single-level home that is more comfortable or convenient, according...

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Wary Americans Slowed Spending Long Before Economic Crisis

Consumer confidence and spending in the US began slowing as early as spring 2007, especially among middle- and upper-income Americans, according to a recent analysis by Experian Marketing Services,...

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Online to Grow as 26% of Small Businesses Up Ad Spending

Though 97% of US small-business owners have some degree of concern about today’s dismal economy, 26% plan to spend more on advertising – especially online – and another 60% plan to spend about the...

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Top Marketing Trends for 2009: Execs ‘Sick’ of Web 2.0

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are “sick” of hearing about Web...

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Top 10 Auto Manufacturer Websites – December 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Brands Advertised on Radio – Week of 12-29-08

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Top 10 TV Websites – June 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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US Retail & Food Services Sales Continue to Climb

US retail and food services sales for June 2009 continued the positive trajectory they began in May, rising 0.6% last month, according to advance estimates from the U.S. Census Bureau, Retailer Daily...

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Magna: US Ad Economy to Slip 14.5% in 2009

The US ad economy will slip 14.5% this year, according to a forecast – the first using a new methodology – from Interpublic’s MAGNA unit, writes MediaBuyerPlanner. (more…)

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Grocery Stores ‘Epicenter’ of Couponing Action

An overwhelming majority of coupon-clipping consumers in the US report that the grocery store is the epicenter of their coupon-redemption activity, according to a study by ICOM, a division of Epsilon...

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June US Web Stats: Surfed Pages Increase

The average online American visited 88 web domains, had 51 internet sessions, surfed 2,569 pages and spent 57 seconds per page during June 2009, according to (pdf) data from Nielsen Online. (more…)

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New Cars Not on American Shopping Lists

Nearly six in 10 (59%) Americans say they do not plan to shop for a new car for more than four years, a significant increase over the 46% who said the same thing in 2005, according to a survey by...

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Global Consumers Bored by CPG Offerings

Though only 26% of global consumers think that the worldwide food and beverage industry is innovative, 89% are interested in trying new products in this category, according to a study by Ipsos...

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US Trade Deficit Rises

RetailerDaily.com reports that total imports rose 2.3% from $149.3 billion, and total exports rose 1.9% from $123.4 billion. The goods deficit increased 3.2%, from $37.2 billion to $38.4 billion. Goods...

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Top 10 Family Websites – June 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Politics Websites – June 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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