Google’s Total Ad Server Market Share at 57%
Google’s Ad Sense and Google-owned DoubleClick together now account for 57% of total ad server market share, while both Microsoft and Yahoo lost significant share since March and together make up only...
View ArticleOne in Five Teens Sends Sexually Explicit Images
One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they have electronically sent, or posted online, nude or semi-nude photographic or video images of...
View ArticleTop 10 Site Genres by Image-Based Impressions – November 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Map Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOne In Four Boomers Plans Move to New Home
One in four Baby Boom generation households (26%) expects a future move from their current home, with most reporting they will seek a single-level home that is more comfortable or convenient, according...
View ArticleWary Americans Slowed Spending Long Before Economic Crisis
Consumer confidence and spending in the US began slowing as early as spring 2007, especially among middle- and upper-income Americans, according to a recent analysis by Experian Marketing Services,...
View ArticleOnline to Grow as 26% of Small Businesses Up Ad Spending
Though 97% of US small-business owners have some degree of concern about today’s dismal economy, 26% plan to spend more on advertising – especially online – and another 60% plan to spend about the...
View ArticleTop Marketing Trends for 2009: Execs ‘Sick’ of Web 2.0
Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are “sick” of hearing about Web...
View ArticleTop 10 Auto Manufacturer Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 TV Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Retail & Food Services Sales Continue to Climb
US retail and food services sales for June 2009 continued the positive trajectory they began in May, rising 0.6% last month, according to advance estimates from the U.S. Census Bureau, Retailer Daily...
View ArticleMagna: US Ad Economy to Slip 14.5% in 2009
The US ad economy will slip 14.5% this year, according to a forecast – the first using a new methodology – from Interpublic’s MAGNA unit, writes MediaBuyerPlanner. (more…)
View ArticleGrocery Stores ‘Epicenter’ of Couponing Action
An overwhelming majority of coupon-clipping consumers in the US report that the grocery store is the epicenter of their coupon-redemption activity, according to a study by ICOM, a division of Epsilon...
View ArticleJune US Web Stats: Surfed Pages Increase
The average online American visited 88 web domains, had 51 internet sessions, surfed 2,569 pages and spent 57 seconds per page during June 2009, according to (pdf) data from Nielsen Online. (more…)
View ArticleNew Cars Not on American Shopping Lists
Nearly six in 10 (59%) Americans say they do not plan to shop for a new car for more than four years, a significant increase over the 46% who said the same thing in 2005, according to a survey by...
View ArticleGlobal Consumers Bored by CPG Offerings
Though only 26% of global consumers think that the worldwide food and beverage industry is innovative, 89% are interested in trying new products in this category, according to a study by Ipsos...
View ArticleUS Trade Deficit Rises
RetailerDaily.com reports that total imports rose 2.3% from $149.3 billion, and total exports rose 1.9% from $123.4 billion. The goods deficit increased 3.2%, from $37.2 billion to $38.4 billion. Goods...
View ArticleTop 10 Family Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Politics Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article
More Pages to Explore .....